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How to do keyword research

Keywords, one of the most important factor in search ranking. Google has changed the way that they rank website throughout the years. However, keywords are still one of the aspects that they target. To keep up with the competition you must first know how to do keyword research.

How to begin your keyword research

First thing first, write down the topics that you would like to target, who your readers are. Next, think about what the readers would type in to search for your targeted topics and list them down. For example, the topic that you would like to write about is web hosting and your target readers are beginners. Most likely, your keywords would be something like “What is web hosting”, “How do I set up web hosting” and “What kind of web hosting should I get”.

After listing down the keywords that your reader might use to search for your topic, put those keywords into a keyword research tool. This will help you check which keywords are frequently searched. Some keyword research tool comes with a related keyword function, so you might even discover keywords that you did not think of

Which keyword to target?

You might be thinking: ‘Obviously the one with the most monthly search volume.’. That is both correct and wrong at the same time. This is because, while the monthly search volume may be high, the difficulty of getting ranked for that keyword will be high as well. While if you target keywords with little to none search volume, your rank will take a long time to rise. Thus it is recommended to target long-tail keywords with moderate search volume.

Long-tail keywords

Why should you target long-tail keywords? This way, you can be sure that the content the searchers are looking for definitely aligns with yours. If you target short-tail keywords, users may click away from your website as your content may not be what they are looking for, which will pull your ranking down.

Best WordPress plugins and tools for SEO

These days, Search Engine Optimization is a must for websites that want to get publicity. This is because the majority of the internet enter websites through search engine nowadays. Luckily for WordPress users, there are plenty of plugins and tools to help them get a higher search ranking. So what are the best WordPress plugins and tools for SEO?

1. Yoast SEO

Yoast SEO is one of the if not the most popular SEO plugin out there, and it is there for a reason. It offers many functions for WordPress users such as creating title and meta description templates and easily manage your XML sitemap.

Another function that Yoast SEO is well-known for is its page analysis. Yoast SEO scans through the page of your website and provides tips and improvements you can make for both SEO and readability.

Another thing about Yoast SEO is that it is free to use, so if you are interested, give it a go.

2. All in One SEO Pack

As an alternative to Yoast SEO, All in One SEO Pack is also one of the commonly used SEO plugins for WordPress. One good thing about this plugin is that it is beginner-friendly. It makes it easier to key in your title, meta tag and others. It does include a more advance function for the experienced.

3. Broken Link Checker

Broken Link Checker is a simple yet useful plugin for your WordPress website. This plugin helps you scan for broken links on your website, preventing your site from getting penalized. It will update you when an error has been detected, even stating the code for it. You can even easily unlink or redirect the broken link.

4. Google Keyword Planner

Being the most used search engine, you can trust the data that a tool made by Google is accurate. Furthermore, it is free. Google Keyword Planner is useful if you are looking for keywords to target. It will show you the estimated amount of search volume that the keyword has and the difficulty of it.

It is a good tool to use if you are planning to do keyword research.

5. Google Search Console

Another free tool by Google, Google Search Console helps you to monitor your website for errors and ranking. It will inform you and provide you with some solution when it is unable to crawl a page on your website.

Google Search Console will also show you how does your keyword rank which you can use to edit your content.

Your search ranking will not improve overnight just by using the best WordPress plugins and tools for SEO. SEO requires patience and constant attention to the trends that are happening around the world. However, there are a few ways you can boost your SEO.

How To Write a Blog Post

If you are new to writing a blog, you were probably staring at the blank page of your blog site before you came here. No worries, it’s common that newcomers will be stuck on writing their very first blog post. So here are some guidelines on how to write a blog post.

What makes a blog post good?

Before we begin, it is a common prejudice that a blog can only be done if you are experienced in writing. That is not true. The goal of a blog is to get your point across in an entertaining way. So it does not matter whether you are new or experienced in writing. A good blog post will answer the reader’s problem, which brings us to the first guideline.

1. Choose your topic

Before you start writing, it is important to choose the topic that you want to write. Having a topic prevents you from going off about what you actually wanted to write. This happens more commonly than you think it does.

One way to choose a topic is to start with a general one and expand from there. For example, you would like to focus on blogs. From there, you can branch out your topic to tutorials like “How to get your blog noticed” or tips such as “5 ways to make your blog more engaging”.

2. Research

Unless you are experienced in the topic that you will be writing about, it is important to do your research. While during your research it is important that you do not only stick to a single source. Instead, look for different sources on the same topic, that way you will be able to confirm if the information is correct.

3. Plan your flow

To make your writing more smooth-sailing, you should plan how your content will be like first. Create a point form of what you want to write for each section. For example:

“The benefits of having a blog on your website”

  1. Introduction
  2. What is a blog
  3. Benefits of having a blog
  4. What to write for your blog
  5. Conclusion

By planning your content beforehand, it will be easier to focus more on your writing.

4. Keep your reader engaged when you write a blog post

No one wants to read something that is monotonous, keep your content engaging. Use a more informal tone almost as if you are talking to a friend.

Another way to keep your reader engaged is to use pictures. Using pictures also helps the reader to understand the content better.

Now that you know how to write a blog post you are ready. To summarise it, choose your topic before starting, research on said topic, plan out your content and finally write your blog in an engaging tone.

What are the different kinds of web hosting

You may have just finished designing and coding out your website. Now you would like to upload your website onto the internet, but you are unsure of what kind of hosting services are out there. Don’t worry, after reading this article you will understand what are the different kinds of web hosting.

There are multiple kinds of web hosting, each having its pros and cons. The common three kinds of web hosting are shared hosting, virtual private server hosting (VPS) and dedicated hosting.

Shared web hosting

If you are just starting out, shared hosting will be for you. Out of the three options, it is usually the cheapest. You will be sharing a server with multiple other websites, which means that the resources are split. The downside about this is that your website will slow down if another website using the same server is getting a lot of traffic.

Virtual Private Server hosting

Virtual Private Server (VPS) is a mix of shared and dedicated hosting. Similar to shared hosting, you will be hosting your website on a server with multiple others. However, a certain amount of resources will be set aside for you to use, this means that your website will be less affected when another website is having a high amount of traffic. This will also offer the user more customizability. The prices will definitely be slightly more expensive than the shared hosting plan. However, it does come with a lot of benefits too.

Dedicated hosting

The most expensive web hosting plan among the three choices, dedicated hosting. It is a bit pricy as you will be getting an entire server to yourself. That means that you will have full control of how you want your server to operate and such. This plan is usually for websites that constantly get a high amount of traffic or for people who require control of the server.

If you are interested in one of these plans, you can check out quape.net for more information.

What Is Email Hosting

You may be thinking about whether it is similar to web hosting, it is not. They serve different purposes even though both require a hosting service provider. Web hosting focuses more on keeping your domain up, while the other focuses more on your business communication. So here is a more in-depth explanation of what is email hosting.

Advantage of Email Hosting

It allows you to create an email strictly for business purposes. It also makes your email look more professional-like. How? Well, instead of the usual businessname@gmail.com or @yahoo.com, you will get your own business email which usually looks like name@businessname.com. This also provides more credibility that your website is legit.

It also provides a higher level of security. This is important considering that you are handling customer’s sensitive information.

Another advantage of email hosting having a service provider makes it easier to look for someone to contact in case there is a problem.

Service providers will usually implement a bot which helps filter out spams and viruses from your inbox, so you do not have to worry about it.

You will also be able to use multiple inboxes depending on your plan. You can categories the kinds of emails you want to receive for each inbox.

Last but not least, you will not have to worry about storage space as you can upgrade or downgrade them at any point in time. However, this still depends on what kind of plan you are getting.

If you are interested, we offer plans for email hosting that you can check out.

How to install a WordPress theme

To help you in making your website stand out, WordPress offers a wide variety of themes. So here is a guide on how to install a WordPress theme.

1. Hover over Appearance on your sidebar in your admin page. When you hover, another tab will pop out and the first word you will see is Themes.

How to install a WordPress theme

You will be brought to this page upon clicking on Themes. On this page, you will see all the themes you currently have.

How to install a WordPress theme

2. You will see an Add New button on the top left of the page, clicking on that will bring you to the page where you can look for the theme that fits your site the best.

How to install a WordPress theme

3. As you enter the page where you can add new themes, you will see that there is a lot of ways to find the theme that you are looking for.

How to install a WordPress theme

If you already name for the theme you are looking for, you can directly search for it using the search bar on the top right of the page.

How to install a WordPress theme

However, if you are unsure of which theme you would like to use for your website. You can filter the results based on the type of content you will be putting out and your preferences. After choosing what you want to filter, all you have to do next is to click on “Apply Filters“. Themes that match your preferences will now appear on the page.

How to install a WordPress theme

If you already have a theme downloaded but it is not on WordPress, worry not. All you have to do is click on the “Upload Theme” button located beside the page title.

After that, upload the file that you have download for your theme. Then click on “Install Now“.

After clicking on the button, wait for WordPress to finish installing your theme. You will then be able to activate the theme after WordPress said that it has been successfully installed.

Now that you know how to install a WordPress theme, you are one step closer to master WordPress.

What Is VPS?

If you are trying to get your website running but are new to web hosting, you would have probably looked around on the internet for tips. However, you might have come across an unfamiliar term, VPS. So you are probably wondering: ‘What is VPS?’. Well, no worries as this article will cover this topic and other parts of VPS that you will need to know.

What is VPS?

VPS stands for Virtual Private Server, and it is one of the three common types of web hosting plans. A Virtual Private Server is exactly what the name implies, it is a part of a server reserved just for you and your website. To put it in simple terms, it is similar to a hotel room, where everything in the room is only for you to use.

What’s the similarity and difference between the other types of hosting.

So, what are the similarity and differences between VPS and the other type of hosting? To know that, we must first know what are the other two common types of hosting out there.

Shared hosting

True to its name, shared hosting means that one server is shared between multiple users. Thus, if a website is getting a lot of traffic, more resources will be used by the website. Which results in other sites becoming slower.

Dedicated hosting

Having a dedicated web hosting means that you will have an entire server just for you. With this hosting, you will have all the resources that the server can provide for you to use. However, this obviously comes with a high price so you should only use this hosting plan if you have a lot of traffic coming into your website.

Now that you know what shared hosting and dedicated hosting does, you probably noticed the similarity and difference that VPS has compared to them. It is similar to shared hosting in the way that the server is shared between different users. However, the difference is that shared hosting does not set aside a specific amount of resources for your website. This is where the similarity with dedicated hosting comes in. For both VPS and dedicated hosting, you will get a specific amount of resources just for you to use.

Now that you have a better understanding of what a Virtual Private Server is, you are probably interested in the kinds of plan there is. Fortunately, we offer VPS web hosting plans at an affordable price which you can check out here.