Having a secured website is important to companies. In September 2016, Google announced that they will be rolling out a few changes. This includes labeling websites without SSL Certificates as ‘non-secure’– especially for web pages that collect credit card information and passwords. They have started labeling some websites during the roll out of Chrome Browser version 56.
Google has been urging website owners to install SSL Certificates and convert their sites to HTTPS. Secure Socket Layer or SSL helps to get the site secured by encrypting the data as it travels from the browser to the server. This ensures that users can browse and enter their private information without it being compromised by cyber hackers.
When a website is labeled as non-secured in the address bar, it means that the data travels through unsecured network connection. Chances are, cyberhackers can obtain the data and modify it. Google has stepped up its web security campaign by having the Chrome browsers show the ‘Not Secure’ label when users enter any type of data on an HTTP web page, even in Incognito mode. This includes any text entered in the search box. This browser notification alerts visitors that their data may not be totally secure; which may cause some visitors to leave their sessions early.
To avoid getting your site marked as non-secure, you need to install an SSL Certificate to your website and convert your pages to HTTPS. Now that Google is marking non-HTTPS sites as “not secure”, websites with an SSL certificate installed will get the benefit of being marked as “secure” in Chrome browsers. Google previously announced that converting your site as an HTTPS site would boost your search engine ranking factor. HTTPS can also help provide some protection against bad actors in the ad ecosystem. This means that Ad that route you to an HTTP website cannot show on an HTTPS site.
In a nutshell, having an SSL certificate and converting your web pages to HTTPS will secure the data being transmitted from the browser towards the server, this will also help remove bad ads and improve SEO.