A key consideration for increasing your company and establishing your authority online is to optimize your WordPress website for search engines. WordPress users can currently select from more than a hundred SEO plugins designed to enhance the searchability of any WordPress website, but the free Yoast SEO plugin tops the list. It is a full-featured SEO solution that is automatic, with additional plugins that add even more functionality, optimizing just about every aspect of a website.
Effective optimization of the WordPress search engine calls for more than applying specific keywords to the content of your blog. Every part of a website is surveyed by search engine crawlers for keywords and other features that could drive it to the top of a search result list. The meta description, title tag, URLs, site layout, and several other components are also indexed against the current algorithm of a search engine to assess the importance and consistency of a site.
Do you need Yoast?
Websites like personal blogs don’t really need high search visibility, but it is important to make it as accessible as possible for business or professional sites which require traffic. Without the assistance of plugins, it is possible to customize a site. WordPress users with significant development expertise may work with the core code of a site to create SEO features. However, plugins such as Yoast may customize the WordPress site to make it as search-friendly as possible at both global and content-specific levels. For these reasons, Yoast is one of the best WordPress plugins for blogs and small business owners.
With Yoast, many SEO functions can be automated, it also works to analyze and provide feedback on every piece of content posted to your site on a regular basis. The Yoast meta-box also appears when you open your site’s content editor and asks you to enter a focus keyword. With that data, Yoast assesses the content of the page or post for maximum optimization and provides suggestions for improvement. A post or a page that includes the focus keyword in all the correct locations may receive an “A”. Content that does not quite pass the pattern will receive a lower grade, such as “C”, along with suggested tweaks to increase the score. If you like, using one of the many readability algorithms currently available, Yoast will also evaluate your content for readability.